1. Introduction

This Privacy Policy explains how we collect, use, process, store, protect, and disclose information when you visit our website, purchase our products, create an account, contact us, or otherwise interact with our brand and services.

We respect your privacy and are committed to handling your personal information responsibly and transparently.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described in this policy, please discontinue use of our website and services.

2. Information We Collect

We may collect different categories of information depending on how you interact with our website and services.

Personal Information

When you place an order, create an account, contact us, or otherwise interact with us, we may collect information such as:

• Full name
• Mobile number
• Email address
• Billing address
• Shipping address
• City
• State
• PIN/Postal code
• Country
• Order details
• Product preferences
• Customer support communications
• Information voluntarily provided by you

We collect only information that is reasonably required for the relevant business purpose.

Payment Information

When you make a purchase, payment information may be processed through third-party payment gateways or payment service providers.

Depending on the payment method used, such providers may process information such as card details, UPI information, bank-related information, transaction identifiers, or other payment credentials.

We generally do not need to store your complete payment credentials on our own systems.

Payment information may be handled directly by the relevant payment processor according to its own privacy policy, security practices, and applicable legal requirements.

Technical Information

When you visit our website, certain technical information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Language preferences
• Approximate location derived from technical information
• Website pages visited
• Time spent on pages
• Referral sources
• Date and time of visits
• Website interactions
• Device identifiers and similar technical information

This information may be used to maintain website functionality, improve performance, analyze visitor behavior, prevent fraud, and enhance the overall customer experience.

3. Information Collected Through Cookies

Our website may use cookies and similar technologies.

Cookies are small data files that may be stored on your device when you visit a website.

We may use cookies for purposes such as:

• Maintaining website functionality
• Remembering preferences
• Keeping products in shopping carts
• Understanding website usage
• Measuring advertising performance
• Improving website navigation
• Personalizing certain website experiences
• Detecting suspicious or fraudulent activity
• Understanding customer interactions

Some cookies may be essential for the operation of our website, while others may be used for analytics, advertising, or personalization.

You may be able to control or disable certain cookies through your browser settings. However, disabling certain cookies may affect the functionality or performance of parts of the website.

4. How We Use Your Information

We may use collected information for legitimate business and service-related purposes, including:

• Processing and fulfilling orders
• Confirming purchases
• Processing payments
• Arranging shipping and delivery
• Providing customer support
• Responding to inquiries
• Managing customer accounts
• Sending order-related communications
• Processing returns, exchanges, and refunds
• Preventing fraud and unauthorized transactions
• Maintaining website security
• Improving products and services
• Improving website functionality
• Understanding customer preferences
• Conducting analytics
• Measuring marketing campaigns
• Sending promotional communications where permitted
• Managing business operations
• Complying with applicable legal requirements
• Protecting our rights and property
• Resolving disputes
• Enforcing our Terms & Services

We will not use personal information for purposes that are materially incompatible with the purpose for which it was collected unless permitted or required by applicable law.

5. Order & Transaction Information

When you place an order, information associated with the transaction may be retained for purposes including order fulfillment, accounting, customer support, warranty or return processing, fraud prevention, record keeping, and legal compliance.

Transaction information may include:

• Order number
• Products purchased
• Quantity
• Price
• Discount or promotional information
• Payment status
• Shipping information
• Delivery status
• Return or refund information
• Customer communication relating to the order

6. Communications

We may use your contact information to communicate with you regarding:

• Order confirmations
• Payment confirmations
• Shipping updates
• Delivery updates
• Return or refund requests
• Customer service matters
• Product-related information
• Security notices
• Changes to our policies
• Important service announcements

These communications may be sent through email, SMS, WhatsApp, telephone, or other communication channels that you have provided or that are reasonably associated with your transaction.

7. Marketing & Promotional Communications

Where permitted by applicable law and subject to applicable consent requirements, we may use your contact information to send promotional communications about:

• New products
• Product launches
• Discounts
• Special offers
• Limited-time campaigns
• Collections
• Brand announcements
• Other marketing activities

You may opt out of promotional communications by using the unsubscribe option provided in the communication or by contacting us through the available customer support channels.

Opting out of marketing communications will not necessarily stop essential transactional or service-related communications.

8. Sharing Information With Service Providers

We may share relevant information with trusted third-party service providers where necessary to operate our business and provide services to you.

These providers may include:

• Payment processors
• Banks and payment service providers
• Courier and logistics companies
• Shipping partners
• Website hosting providers
• E-commerce technology providers
• Analytics providers
• Advertising and marketing platforms
• Communication service providers
• Customer support providers
• IT and cybersecurity providers
• Professional advisers
• Accounting and financial service providers

Third parties are provided with information only to the extent reasonably necessary for the relevant purpose, subject to applicable legal and contractual requirements.

9. Shipping & Logistics Information

To deliver your order, we may provide relevant information to courier, shipping, and logistics partners.

This may include:

• Recipient name
• Mobile number
• Shipping address
• PIN/postal code
• Order number
• Delivery-related information

Such information is necessary for order fulfillment and delivery.

Courier and logistics providers may process your information under their own privacy policies and applicable legal requirements.

10. Payment Service Providers

Payments may be processed through third-party payment gateways.

When you choose a payment method, the relevant payment provider may collect and process payment information directly.

We do not control the privacy practices of independent payment providers.

Customers should review the privacy policy and terms of the relevant payment provider when using its services.

11. Advertising & Analytics

We may use third-party analytics and advertising technologies to understand website activity, measure marketing performance, and improve our advertising campaigns.

These technologies may collect information such as:

• Website visits
• Device information
• Browser information
• Pages viewed
• Interactions with advertisements
• General usage behavior
• Conversion information
• Approximate geographic information

Advertising and analytics providers may use cookies, pixels, tags, SDKs, or similar technologies.

Where applicable, you may be able to manage certain advertising preferences through your device, browser, or the relevant third-party platform.

12. Social Media

Our website may include links, buttons, widgets, or other integrations with social media platforms.

If you interact with these features, the relevant social media platform may collect information according to its own privacy policy.

We do not control the privacy practices of independent social media platforms.

13. Information From Customer Communications

When you contact us through email, WhatsApp, telephone, social media, website forms, or other communication channels, we may retain the information necessary to understand and respond to your inquiry.

This may include:

• Your name
• Contact information
• Order information
• Messages
• Photos or videos voluntarily submitted by you
• Details of your concern
• Other information you choose to provide

Such information may be used to provide customer support, resolve disputes, investigate complaints, process returns, and improve our services.

14. User-Provided Images & Information

If you voluntarily provide photographs, videos, screenshots, documents, or other information while contacting us regarding an order, product, return, complaint, or support request, we may process that information for the purpose for which it was provided.

Customers should avoid sending unnecessary sensitive personal information through customer support channels.

15. Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, misuse, alteration, disclosure, loss, or destruction.

Security measures may include appropriate access controls, secure systems, authentication mechanisms, monitoring, and other reasonable safeguards.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

Therefore, while we take reasonable precautions, we cannot guarantee absolute security of information transmitted through the internet.

16. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

• Fulfilling orders
• Providing customer support
• Processing returns and refunds
• Maintaining transaction records
• Preventing fraud
• Resolving disputes
• Maintaining business records
• Complying with legal and regulatory obligations
• Enforcing agreements
• Protecting our legal rights

When information is no longer reasonably required, it may be deleted, anonymized, aggregated, or securely disposed of, subject to applicable legal requirements.

17. Children’s Privacy

Our website and services are not intentionally directed toward children.

We do not knowingly seek to collect personal information from children where such collection is prohibited by applicable law.

If a parent or legal guardian believes that a child has provided personal information to us without appropriate authorization, they may contact us and request that the information be reviewed and, where legally appropriate, deleted.

18. Fraud Prevention & Security Monitoring

We may process information to identify, investigate, prevent, or respond to:

• Fraudulent transactions
• Payment abuse
• Identity misuse
• Unauthorized account activity
• Promotional abuse
• Suspicious purchasing behavior
• Website attacks
• Other security threats

This may involve sharing relevant information with payment providers, fraud-prevention providers, logistics partners, professional advisers, or law enforcement authorities where legally required or reasonably necessary.

19. Legal Disclosure

We may disclose personal information where we reasonably believe disclosure is necessary to:

• Comply with applicable law
• Respond to a valid legal request
• Comply with a court order
• Cooperate with government authorities
• Investigate suspected fraud
• Protect our rights or property
• Protect the safety of customers or others
• Prevent unlawful activity
• Enforce our Terms & Services

We will seek to limit disclosures to information reasonably necessary for the relevant purpose where practicable.

20. Business Transfers

If our business is involved in a merger, acquisition, restructuring, sale of assets, financing, reorganization, or similar transaction, customer information may be transferred as part of the relevant business assets, subject to applicable law.

Where required, appropriate measures will be taken to protect the information during such a transaction.

21. Third-Party Websites

Our website may contain links to websites operated by third parties.

These websites are not controlled by us.

Once you leave our website, the collection and use of your information are governed by the privacy policy of the website you visit.

We encourage customers to review the privacy policies of third-party websites before submitting personal information.

22. Your Privacy Choices

Depending on applicable law, you may have rights regarding your personal information.

These may include the ability to:

• Request access to certain personal information
• Request correction of inaccurate information
• Request deletion of information where legally permissible
• Withdraw consent where processing is based on consent
• Opt out of promotional communications
• Request information regarding how your information is processed
• Raise concerns regarding the handling of your information

These rights may be subject to legal, contractual, security, and operational limitations.

23. Correction of Information

If you believe that personal information we hold about you is inaccurate or incomplete, you may contact us and request correction.

We may require reasonable information to verify your identity before making changes to personal information.

24. Withdrawal of Consent

Where we process information based on your consent, you may withdraw that consent where permitted by applicable law.

Withdrawal of consent will not affect processing that was lawfully carried out before consent was withdrawn.

Certain services may no longer be available if the information necessary to provide those services cannot be processed.

25. Marketing Opt-Out

You may choose not to receive promotional communications from us.

If you receive a marketing email, SMS, or other promotional communication, you may use the available unsubscribe or opt-out mechanism.

You may also contact us directly to request removal from promotional communications.

Even after opting out of marketing communications, you may continue to receive necessary transactional communications relating to orders, payments, deliveries, returns, refunds, account security, or other essential services.

26. Cookies & Browser Controls

Most web browsers allow users to manage or restrict cookies through browser settings.

Depending on your browser and device, you may be able to:

• Block cookies
• Delete existing cookies
• Receive notifications when cookies are being used
• Restrict third-party cookies

Disabling cookies may prevent certain website features from functioning correctly.

27. Data Transfers

Depending on the technology providers and service providers used to operate our business, personal information may be processed or stored in locations outside your immediate geographic location.

Where such transfers are subject to applicable legal requirements, we will take reasonable steps to ensure appropriate safeguards are used.

28. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Changes may be made due to:

• Changes in our business operations
• Introduction of new services
• Changes in technology
• Changes in third-party providers
• Changes in legal or regulatory requirements
• Changes in data-processing practices

The updated Privacy Policy will be published on our website with the revised effective date where appropriate.

Customers are encouraged to review this policy periodically.

29. No Absolute Security Guarantee

Although we use reasonable safeguards to protect information, no website, online service, electronic transmission, or storage system can be guaranteed to be completely secure.

Customers understand that information transmitted through the internet carries inherent security risks.

We will take reasonable steps to respond to security incidents and protect customer information in accordance with applicable legal requirements.

30. Contact Regarding Privacy

If you have questions, concerns, requests, or complaints regarding this Privacy Policy or the handling of your personal information, you may contact us using the official contact details provided on our website.

When contacting us regarding personal information, please provide sufficient details for us to understand and verify your request.

31. Governing Law

This Privacy Policy shall be governed by and interpreted in accordance with the applicable laws of India.

Any matters relating to the collection, processing, protection, or use of personal information shall be handled in accordance with applicable privacy, data protection, consumer protection, and other relevant laws and regulations.

32. Acceptance of This Privacy Policy

By accessing our website, creating an account, placing an order, submitting information, or otherwise using our services, you acknowledge that you have read and understood this Privacy Policy.

If you do not agree with this Privacy Policy, you should discontinue use of our website and services.

This Privacy Policy should be read together with our Terms & Services, Return & Refund Policy, Shipping Policy, and other applicable policies published on our website.